When you plan to start an online business, one of the most important feature for getting the word out is the perfect domain name related to your business. The domain name should be related to the name of your business as it will always be known online & offline. There are many rules of thumb which you can follow to find a domain name which matches your business perfectly. Let’s find out how to select good domain name?
Selecting the name of your domain is important, as for the lifetime your business will be known by that name.
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Back in the days when only .com and .org were the options, it was hard to secure the desired domain name. But now a days, we have so many options available in terms of domain name extensions such as .io, .net, .guru, .club, .technology, etc.
Depending on the type of business you have, you can choose a domain name that works best for your business. For example, you can be creative and choose a domain name such as thebooks.club rather than thebooksclub.com.
However, before taking any action at all, you need to conceive the name by which you want to be known online.
When you are selecting the domain name for a company, you have to keep the brand in your mind. Your domain name should be the same as your brand name, but in a more memorable name. Example, if your company is publishing some journal posts for the technical developers or publishing some journals related to technology, then your domain name could be something like DevelopersJournal.in or DevelopersJournal.com (subject to availability, of course)
Keywords and Name:
Select at least 10 keywords that are related to your niche, and 5 random popular words. You can use the GoDaddy domain name generator to help you to find names to consider if you wish.
You can also use the popular domain name tools such as Namemesh or wordoid. This tool randomizes your given keywords, and gives you a list of all the available domain names.
Domain names:
As a startup blogger, you might find it a bit confusing to determine which domain name extension is right for you to choose. The first thing to check is .com domain availability. If the .com version of your chosen name is not available, you can choose a domain name extension from the new gtLDs such as .guru, .photo, .co and many others. You can look for new domain name extensions here. Remember, however, that it is in your best interest to create a domain name using the .com extension.
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Easy to remember:
Look at our domain name: DEVELOPERSJOURNAL — DEVELOPERS – JOURNAL. Do you see the difference?
You should pick up a name which is easy to remember and moreover easy to type. Names which are easy to pronounce but create confusion in spelling when you try to type them should be avoided.
Avoid hyphens!
If you creating a keyword rich domain, it is always best to stay away from domain names with hyphens in them. In the earlier days, it was easy to rank with a hyphenated domain name, but this is no longer the case. Looking at the current ranking system, it is clearly seen that it is a good idea to find an alternative domain names rather than using a hyphen in the domain name.
Copyright infringement!
Before you choose a new domain, make sure you are not violating any existing brand copyright policies. For example, WordPress doesn’t allow you to have a domain name with “WordPress” in it. If you do, get ready for an official letter. (Although they will let you use a name including “WP” instead of “WordPress”.)